The company is called “Willie’s Reserve” and he is going to be using a variety of different strains for pre-rolls, edibles and flowers. He is currently looking to fill the positions of production manager, extractor, compliance officer, bookeeper and sales director.In an interview with Wide Open Country, Willie said his brand is a way of giving back to the “pot enthusiasts that flocked to his shows”, and he has also stated that he wants his stores to be the “anti-Walmart”The salary is generous for such a sought after position, with the production manager position paying a cool $65,000.
Willie’s Reserve’s Michael Bowman told the Daily Beast last year, “(Nelson) wants it to be something that’s reflective of his passion, Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light among this trail as we’re trying to extract ourselves from the goo of Prohibition” he went on, “it’s going to be very reflective of Willie’s life”
Willie was asked by journalist Dan Rather why he going into the pot business, he answered “to prove a pint, I think. I felt like that if you really believe in something, why not promote it?”